YAARIAN FOOD COURT

From Logo to Laughter: The Making of Yaarian

PROBLEM

Yaarian, a brand-new food court, needed a distinct and relatable identity to break through the clutter of generic dining spaces. With the tagline ‘Bhi Hai Jaruri’, the brand wanted to position itself as more than just a food spot — a place where connections, conversations, and good vibes are just as important as great food.

SOLUTION

To capture this spirit, I developed a playful yet memorable brand identity — from the quirky logo to vibrant social media ads and immersive interior graphics like hoardings, wallpapers, and frame designs. The aim was to create a visual world that invites people to hang out, click pictures, and feel at home — making Yaarian stand out as a vibe, not just a venue.